Creating A Relaxed Workforce Brand and Website Redesign

Fuzion Massage provides its clients with the best in massage therapies for the corporate world. Their mission is to relieve stress and while improving productivity.

Screenshot of Fuzion Massage Website

01. Goal

Create a new brand that wasn’t cliche and redesign the website to fit the new visual style.

My Role

As the freelance designer I owned and the led the entire process including:

  • Brand Design
  • UX Design
  • UI Design

02. Branding

I first sat down with the client and learned that she did not want the brand to use things like flowers, water and candles as she felt they were cliche and overused. With that knowledge I set out to design a logo that was colorful and reflected the owner’s playful and energetic personality.

Eureka Moment

One thing that I think is important when designing for a product or service is to familiarize yourself with it. So, I decided to get a massage and it was amazing! More importantly, it led me to focus on hands. There is nothing more central to the practice of giving a massage than the hands of a masseuse. With that I headed back to my office and began playing with shapes and colors.

Screenshot of Fuzion Massage Branding

03. Ideation

With the new brand approved I moved on to working with the client on the structure of her website. After a couple of back and forth sessions we moved forward on this layout.

Landing Page Sketch

Screenshot of Fuzion Massage Landing Page Sketch

Landing Page Wireframe

Screenshot of Fuzion Massage Landing Page Wireframe

04. Final

Now that I had the structure approved I set out to create a one-page web design that reflected the new branding.

Project status: The project is on hold due to Covid-19.

Screenshot of Fuzion Massage Landing Page